Professor James Thurber and Bryce Harlow Foundation President Linda Dooley meet at a recent CCPS event. The Bryce Harlow Foundation is a major contributor to the Bryce Harlow Workshop on Ethics and Lobbying.
Survey Research, Microtargeting, and Modeling in the 2016 Campaigns: Sept 10, Sept 17
As technology is changing, so is the way we study and measure public opinion. This class will provide insights into the current practices that are being utilized by campaigns in terms of polling/survey research, microtargeting, and using a voter file.
The Use of the Internet in Advocacy Campaigns: September 24 & October 8
No president will ever be elected again without an Internet strategy, and the odds of being elected for other offices without an Internet strategy are slim. Thanks to YouTube, two senators lost their elections in 2006. Mobile phones and the social web are being used to organize mass protests. Bloggers took down former CBS anchor Dan Rather and former Senate Majority Leader Trent Lott. Clearly, the world of political and issue campaigns has changed in the digital age. In this course students explore new strategies possible in a networked world and learn what it takes to be a digital political strategist.
Managing Advocacy Campaigns: October 22 and October 29
This course will examine the critical elements necessary for organizing and managing advocacy campaigns. It will explore internal factors that impact an organization's ability to succeed in highly charged political environments. Presentations and discussions will examine advocacy campaign dynamics with respect to setting strategic policy objectives, securing essential resources, establishing management roles, recruiting the professional team, and developing internal and external communication processes. Particular attention will be paid to how these elements interact to inhibit or foster a successful campaign.
Bryce Harlow Workshop on Ethics and Lobbying: February 4, February 11
This course will explore the legal, personal, and professional ethics of lobbying. We will discuss and analyze the transcendent issues of values, the law, conflicts of interest, the foundation of ethics, and the meaning of integrity in political advocacy. Support for the workshop comes from the Bryce Harlow Foundation.
Running for Office: March 25, April 8
This course will examine the decision-making process to become a candidate, the rigors of a campaign, and the benefits and potential pitfalls that can befall one that chooses public service. Through discussions and presentations with successful and unsuccessful candidates and the political professionals that guide them, students will examine themselves to determine if they have what it takes to run, while exploring numerous real-life scenarios of happenings in a candidate's life.
Earned Media: April 22, April 29
Free media isn't free — it's earned. Corporations, professional athletes, and especially political candidates, are getting much better at earning the media's attention in pursuit of a broader goal. We'll assess how it was earned/used in the 2016 campaign with political and media experts fresh off the campaign trail.